Founded by Christian Lafrance in 2006, Clear Destination (a.k.a. ClearD) began with a situation most people can relate to: a late home delivery. Slated for 11 a.m., his item didn’t arrive until 4:30 p.m., forcing him to cancel an important business meeting that afternoon. “I decided,” he recalls, “that nobody else should have to wait at home all day for deliveries.”
Today many challenges impact retailers, manufacturers, and transportation companies when making home deliveries. Traffic, weather, high-rise buildings, a shortage of delivery people, bad-quality service, complexity in the assembly and installation of goods of different size and weight are the biggest threats to punctual delivery. They also tarnish the reputation of retailers. The industry involves multiple players and also suffers from huge inefficiencies due to a lack of coordination and visibility.
From its Montreal office, Clear Destination developed software that combines mathematical algorithm-based operational research, artificial intelligence, machine learning, and location-based technologies to automatically plan the entire home delivery process (from suppliers to consumers). Focusing specifically on large items like appliances and furniture, (the so-called big and bulky items or major home fashion goods), Clear Destination saves clients both time and money, thanks to home delivery solutions that are predictable, transparent, and easily managed.